meaning is the specialist independent source of support for software dedicated to market research, survey research, data collection and analysis. Operating as a totally independent consulting company, we do not develop software products ourselves, but help a wide variety of clients to get the very best out of the software that they use.
We provide a range of consulting services, working mainly at the uneasy interface between technology and the human being. Many of our clients draw on our expertise to select and procure software, carry out comprehensive user-led technology reviews, or project manage the implementation of new tools.
We write user guides and manuals for producers of software or for in-house systems with the aim of making technology clear, approachable and understandable to all – especially non-technical users. We also write compelling content for press and publicity purposes, including news or magazine articles, news releases and case studies. We fully embrace new media such as computer-based documentation and web publishing.
At meaning, our aim is to make technology approachable and interesting to those who need to use it in their profession. Our independence means you can be assured our advice is unbiased and our approach is discreet and confidential.