research and methodoogy
Dr David Birks is a Senior Lecturer in Marketing in the School of Management at the University of Southampton, and Programme Director for the University’s MSc in Marketing Analytics. This degree combines the disciplines of marketing research, database and web metrics, competitor intelligence and the information systems used to support strategic marketing decision making.
Prior to Southampton, David lectured at the Universities of Bath and Strathclyde. At Bath he managed the dissertation programmes of their B.Sc., M.Sc., and M.B.Adegrees. He also undertook the role of Director of Studies for their PhD programme and their Executive MBAs in Malaysia and China.
David is the co-author of Europe’s leading Marketing Research textbook: Malhotra, N.K. & Birks, D.F., Marketing Research: An Applied Approach, 3rd European Ed. Financial Times/Prentice Hall (2006). Before university lecturing he worked in purchasing, planning, marketing and research. His publications cover the fields of Housing, Statistics, Marketing and Information Systems.