marketing, writing, research and inquiry
Sheila is an international marketing specialist with particular experience in the market research software marketplace. She has worked for over ten years in high-tech multinational organizations – including SPSS, Toshiba and Xerox.
Since becoming a meaning associate in 2003, Sheila has turned her hand to a range of projects, including quantitive market research, writing market reports, reviewing and rewriting websites, as well as assisting with software selection and evaluation services.
Working at Toshiba in the early 1990s, Sheila developed her marketing skills in technology as she advanced through three different marketing roles within the laptop computer division in Germany.
Moving to Quantime in 1994, and subsequently, SPSS, when it acquired Quantime in 1998, Sheila was instrumental in transforming the company’s marketing materials in its market research software division to make them customer- and solution focused. She became editor of the customer newsletter, with an international circulation of over 15,000. She was also responsible for PR and a large proportion of the firm’s international marketing materials.
Sheila graduated with an honours degree in International Marketing from Thames Polytechnic (now University of Greenwich) and is a proficient German speaker.