http://www.meaning.uk.com/analysis/conferences/do-research-communities-provide-a-new-way-to-engage-with-customers-for-research-or-are-they-just-panels-on-steroids/ Consulting services in research technologies, systems and organizations Sun, 13 Jun 2010 20:44:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.meaning.uk.com/analysis/conferences/do-research-communities-provide-a-new-way-to-engage-with-customers-for-research-or-are-they-just-panels-on-steroids/comment-page-1/#comment-7 Claire-Juliette Beale Wed, 01 Jul 2009 22:35:56 +0000 http://www.meaning.uk.com/?p=812#comment-7 Tim, Great post. The distinction between Panel+ and online community is an interesting beast. I've attempted to explore this, and more generally explore the various types of online communities and their true contributions to innovation and new product development (beyond the buzz) in a couple of articles for Visions, the magazine of the Product Development and Management Association. There are several examples related to consumer insights/market research applications and input from Hallmark that now has 10 years of experience using online communities for market research. These articles can be found online at www.pdma.org (December and March editions of Visions). Tim,
Great post. The distinction between Panel+ and online community is an interesting beast. I’ve attempted to explore this, and more generally explore the various types of online communities and their true contributions to innovation and new product development (beyond the buzz) in a couple of articles for Visions, the magazine of the Product Development and Management Association. There are several examples related to consumer insights/market research applications and input from Hallmark that now has 10 years of experience using online communities for market research. These articles can be found online at http://www.pdma.org (December and March editions of Visions).

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