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SODA adds a dash of mobile fizz to Confirmit platform

The prize for Confirmit is a dedicated app for online/offline mobile interviews, to integrate with its other web-browser offerings

Not one but two technology acquisitions in the same week: Confirmit, providers of one of the most widely used web interviewing platforms for research agencies, announces it is buying mobile survey specialist Techneos, while Kantar Group acquires panel and technology provider GMI.

Robert Bain covered the GMI acquisition in a blog piece in Research Live. My focus here is on Confirmit and what it plans to do with SODA, Techneos’s flagship software product for both self-completion and interviewer-administered surveys on smartphones and handheld devices.

Confirmit’s chief technology officer Pat Molloy tells me: “The basic plan is the same as with Pulse Train… to bring the functions of Techneos SODA and all the best features into our Confirmit Horizons platform.” Techneos will be rebranded as Confirmit in the New Year, and Confirmit will be adding to Techneos’ development resources in Vancouver to start work on building an integrated platform. Existing SODA users will see development continue on the existing SODA platform in the short term, but eventually it will mean a switch to Confirmit for them.

“We hope we’ll do a good enough job that existing SODA users will want to move over. We are not going to mothball SODA for a considerable time,” says Molloy. “But eventually we will want to roll those customers over at no charge on to the new platform.”

Confirmit has recently added pretty advanced support for mobile research on smartphones into its flagship Horizon software. What it lacked was a dedicated app for mobile that could be run natively on the mobile device – surveys were still delivered via the device’s web browser and required a stable internet connection. Using an app offers many different benefits. I’m presenting a paper at the forthcoming ASC Conference in Bristol on the very subject (and will share the link to the paper after the event). There are pros and cons in each approach, but an app allows for much greater sophistication in survey design.

Techneos has been providing mobile apps before we even understood the term – starting with its interviewer-only Entryware product, originally designed for Palm Pilots. Techneos had appeared to lag behind on mobile self-completion until it brought out SODA at the end of 2008, which was a big leap forward.

Entryware, however, will be left to wither on the vine, on the premise that SODA provides most of its functions. This will be unwelcome news for any Entryware customers that have not yet switched to SODA, as they will be faced with two migrations.

iPads and ZIP codes: a trap for the unwary traveller

Any visitor to the United States gets used to being asked for their ZIP code, or being confronted with forms in which only an American address will fit. Normally there’s a way round it – after all, you don’t really need to be a US citizen to purchase groceries, fill up the tank of your car or register at a hotel.  You would also imagine you don’t need to be an American citizen to indulge in a little cellular data communications from your iPad – but you would be wrong.

I took my UK-bought iPad to the States last year. The folk at Apple UK advised me that none of the carriers had roaming packages in place. Even if they did, it would be much cheaper to buy a mini-SIM for the iPad in the USA from AT&T. At that time, AT&T had the monopoly.

The first stop on my quest was the Apple Store in New York. The orange-shirted dude at this cathedral of aspirant computing apologised that he could not sell me one – the only mini-SIMs they had were installed within the iPads on sale – and sent me down the road to the AT&T store.

As luck would have it, the A&T store had one – their last one. It was $30 plus tax. “Just put it in and then complete the sign-up online”, the assistant directed. “Choose a plan, enter your credit card details and you’re away.”

Being away was the very next problem I hit. Back at my friend’s place, I slipped in the SIM and started the sign-up process. The AT&T logo appeared and the company’s gnomic new strapline “Rethink Possible”. Then familiar US address – street, city, state and ZIP – scrolled into view. With drop-down for country and no check-box for “international”, the form made a 100% assumption that you were an American. Mindful that credit card companies are wont to stop your card if you enter a wilfully incorrect address, it was a case of Rethink Unavoidable.

Back at the AT&T store, after a very long wait, I got to speak to a customer service agent who told me there was no way I could do it unless I had a US address “for security reasons”. He was making it up. It was a large store, so I circled the displays and then approached another counter. This time, the assistant was more biddable and telephoned customer support, and after a very long wait, they advised that I buy a “prepaid credit card”. Such things do exist, I learned. They feature heavily in the twilight world of the uncreditworthy. They don’t sell them at AT&T: they sell them at drugstores. I lost interest – four hours on a fruitless pursuit was enough for one trip.

Now, on my next trip to the US, it was time to have another go. After all, it would be useful to get email and Google maps when on the road. A drugstore sold me a $50 prepaid VISA card for $54 plus tax. This was getting expensive too.

It was time to activate. The address where I was staying seemed to fit, and AT&T sent me a message to say “activation successful”. And then another one immediately to say “authorization failed”. I called AT&T’s 800 number, explained my problem, and got escalated – twice. Yes it was possible, but no-one could understand why it wasn’t working. Multiple ZIP codes were suggested for me to try. We even looked up the ZIP code of the drugstore, to no avail. “Success” it said, then moments later “failed”.

Eventually, in one very long period on hold, I checked the pre-pay card firm’s website to verify my card was still active. It was. I noticed there, you could optionally register your cards with – what else? – a US address. Any US address, it seemed. I entered the address in Phoenix where I was staying, tried again, and it worked. I even passed on this handy hint to the AT&T specialists, who were grateful for the advice. “That’s a new one on us” they said cheerily.

They also admitted they could see no reason why international credit cards could not be used – after all, I paid for the SIM with my UK Visa.  An unintended consequence or deliberate policy? We all blamed the tech team that designed the form. I was surfin’ and I’d broken no rules.

A final tip for the unwary – if you are visiting the USA, don’t buy a rechargeable pre-pay credit card. While that might seem more convenient than the disposable one I got, the registration process asks for something a bit more challenging – a social security number. Making one of those up is likely to get you deported.

Mobile interviewing: the platforms favoured by software providers

Early findings from some new research among mobile interviewing software providers, carried out by meaning, and presented in a short course at AAPOR yesterday show that developers are favouring the newer mobile platforms when creating mobile survey tools.

The short course was co-presented by Mario Callegaro, research strategist at Google Inc., and Tim Macer, MD of meaning ltd at the American Association for Public Opinion Research in Phoenix Arizona.

A key finding is that all developers surveyed supported Apple’s iOS for iPhone and iPad, BlackBerry, Google’s Android, and Windows mobile for web-browser enabled interviewing, but that only iOS was supported by all the firms in the survey for mobile Apps. Support for Symbian was highly selective, and the older format XHTML for smart phones was  also restricted to a few.

The research is ongoing, and more results will be available in due course.

See the mobile platforms supported by eight key vendors of mobile interviewing software.