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Comment, opinion, analysis, insightGlobalpark is the new sponsor for the market research industry’s annual international survey into market research technology. It enters its sixth year with a new name: The Globalpark Annual Market Research Software Survey, though the survey will continue to be designed and carried out by meaning, which has conducted the study every year since its inception.
Read this articleInternet surveys may now be the favoured method for a majority of commercial market research surveys, yet uptake has been slower in areas of social policy research and particularly official statistics. When internet penetration is high – and globally, South Korea is among the highest – Internet surveys start to become useful for those compiling [...]
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