June’s Quirks magazine is examining the state of mobile interviewing. “I don’t see a lot of researchers getting terribly excited about mobile research,” says Tim Macer, MD of meaning, in an interview in the magazine. “And I think they could perhaps be a bit more excited because there are some situations where it can really improve engagement among respondents.”
Tim also speculates on impact of Apple’s new iPad on research, the mobility of mobile research and some of the constraints that the mobile channel places on survey design.
- Read an excerpt from the article which will be published in full in June.
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We’re excited to be able to share with you the results of the Globalpark Annual Market Research Software Survey, which is published today. We have been conducting this international survey – which looks at software and technology used in the market research industry – every year since 2004, the results of which we make freely available to all.
In 2009 we introduced some new questions about mobile research and communities. These reveal the MR industry is split over the merits of self-completion mobile-based research, with 45% seeing it as viable 48% only seeing it as close to becoming viable (and not really viable at present) with a further 7% never expecting it to be viable (chart to left). It is also very striking, that large companies have a far more optimistic opinion about the viability of mobile research.
Our questions on communities also proved to be interesting. For example, we learnt that only one in six research firms was operating a community in 2009, and those that do are operating very few communities.
Four- and five-year trends
Over the years, our tracker questions have revealed some interesting trends. For example, we ask respondents whether they use an integrated platform for their multimode research or whether they switch between modes (chart to right). We first asked this question in 2006 and since then we have detected a gradual but consistent trend to wards integrated platforms. In another question we found that nearly all respondents (84%) thought that multimode data collection was either essential, very important or moderately important when choosing a new data collection tool. Software developers, please take note!
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This entry was posted in News, meaning news and tagged communities, mixed-mode data collection, mobile interviewing, software survey.
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When looking for research software, our online software directory, Research Software Central, is always a great place to start. Currently, it lists more than 450 different software titles — all exclusively developed for market, opinion or social research applications. We’ve just undertaken the first of a series of exciting improvements to the directory. If you visit the directory, you will see a new look, consistent with the rest of the meaning website, designed to make the information simpler and clearer to access. We’ve also added a link to each provider’s name which takes you straight to their website in a new window. Where there are links to our own independent reviews, these now show the year of the review.
We’ve also added some great new categories, including solutions for communities, software for different types of qualitative research: online focus groups are now joined by qualitative discussion boards and qualitative analysis solutions. We have also added a category of data management tools, for programs that aim to solve problems of data integration or using data from multiple sources and resolving any differences across them.
We are also working on a thorough revision of the content, and will be updating the database over the next few weeks. Some further changes are currently at the planning stage, and we hope to make some more significant changes to the directory, to make it even more useful, later in the year.
We hope you find the directory useful. If you have any suggestions for products to be included, we will always be pleased to hear from you.
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