Tim Macer presenting at conference
There are now even more useful articles about research technology and methodology for you to view and download from the meaning website. You will find the majority of articles in the Your Resources, section.
Highlights include several of Tim Macer’s recent conference presentations. Tim discusses technology considerations for online research where nationally representative samples matter in “Getting the technology right“, the paper he presented at Statistics Korea’s First International Conference on Internet Survey. There’s Tim’s presentation “Using technology to improve web survey performance“, from Research Conference’s Online Research event, and both a presentation he gave on data integration at the Research “Data Matters” one-day conference, as well as a feature providing some realistic data integration scenarios that appeared in the accompanying Data Matters coverage in research magazine.
We have also made it easier to find papers and articles, by grouping them by topic, rather than simply by date, on the Papers, Presentations and Reports page.
There are even more articles to be found in the extended Articles from the Press page too. Enjoy browsing!
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Globalpark is the new sponsor for the market research industry’s annual international survey into market research software. meaning will continue to design and conduct the survey, as it has done every year since its inception in 2004. Globalpark is a major MR software provider whose product portfolio includes panel, community and survey software and has offices in USA, UK, German and Austria. The sponsorship provides not only an important level of financial support that allows meaning to do this work, but allows meaning to work in partnership with another organization that can contribute know-how and even technical support to the activity.
As Tim Macer of meaning points out: “Having a new sponsor really underscores the impartiality of this survey, and will build on the excellent legacy of the outgoing sponsor”
From 2004 until 2008, the survey, which gives an independent insight into the state of the technology in the global market research industry, was sponsored by Confirmit. It has unearthed some fascinating results, such as in 2008 when it revealed that two-fifths of companies were considering changing their software over the next two years, and many seemed to want to make a clean sweep by bringing new software into virtually every area.
The results of this study are made freely available every year and it has become established as a key source of reference for industry analysts, in publications, in the media and at conferences. Now, the survey will be known by the new name of The Globalpark Annual Market Research Software Survey. The 2009 will build on the existing set of tracker questions, supplemented with a selection of new questions that will focus on topics of current interest. Results from the survey will be released early in 2010.
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Internet surveys may now be the favoured method for a majority of commercial market research surveys, yet uptake has been slower in areas of social policy research and particularly official statistics. When internet penetration is high – and globally, South Korea is among the highest – Internet surveys start to become useful for those compiling official statistics too. It’s a subject the Korea National Statistical Office thinks is now worth exploring and it has convened its first International Workshop on Internet Surveys to bring together experts and practitioners from around the world.
Among the panel of international speakers KNSO has invited to the event, Tim Macer will be presenting a paper on IT applications and their role in supporting online research. The workshop will be taking place in the Metropolitan City of Daejeon in central South Korea in September 2009. The city is South Korea’s science and technology hub, and the home of the national statistics service.
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