Participate in our 2015 MR Technology Survey!

Research for the 2015 annual Market Research Technology Survey, sponsored this year by FocusVision, is currently being carried out by meaning. If you work in a research company and are influential in or knowledgeable about technology decisions within your company, we’d like to hear from you. Simply click on this link, and we will qualify you to take part in our survey. It typically takes only 12 minutes, and is laptop, tablet and mobile friendly.

The report will be published early in the New Year, and all participants will receive an advance copy of the full report.

Tim Macer talks about the future of Data Collection at ESOMAR 2015

There is a future for collecting data in market research, contrary to what some Big Data analysts may say, but that future will be very different from the data collection practiced today, said Tim Macer at the first session of the day at ESOMAR’s 2015 Congress in Dublin. Invited by research technology provider Qualtrics, Macer focused on the two disruptive influences he considers are going to reshape data collection in the future.

He recalled how, 15 or more years previously, the introduction of online research had acted as a major disrupter to established research (then predominantly CATI), although looking back, it is easy to see it now as a logical, incremental evolution. Yet now, the industry faced two significant disrupters, from mobile or smartphone participation in research – whether research companies actively allow it or not – and the extent to which Big Data and data analytics from existing data sources is likely to bypass the need to collect new data.  ‘Research cannot afford to ignore the tornado that these forces will unleash on data collection”, he said. The future, he continued, lay in providing “high frequency data” that aligns better with the rhythm of the marketplace and constant availability of Big Data.

Embracing mobile, going ‘high frequency’ and achieving better integration were the key recommendations from Macer’s presentation

“For too long, the survey has been treated as a silo, and that is no longer sustainable, and it does not need to be,” he said, urging research companies to focus on how they can integrate both their data and their information systems with those of their clients, as well as their network of suppliers and collaborators.

  • View Tim Macer’s 2015 ESOMAR presentation here.

New book on Online Panels – with a chapter from meaning MD Tim Macer

Online Panel Research book coverHow good is the quality of the access panel you are using to feed participants into your online research? How would you begin to assess quality? How can you tell good practice from bad practice? How do you create and sustain a panel that will create robust and reliable samples for market research or social research?

These are the kinds of questions that a new book published by Wiley sets out to answer. The book comprises of 19 chapters which form an encyclopaedia of the issues relating to the use and also the operation of panels for online research. These chapters were curated by a team six editors: Mario CallegaroReg BakerJelke BethlehemAnja S. GöritzJon Krosnick, and Paul J. Lavrakas and contain the contributions of 50 authors around the world with a wide range of experience and expertise in the field of online research.

Each chapter is based on original research, and in the same spirit of transparency that the book espouses in the operation of online panels, all of the datasets are also made public for anyone to use in their own research.

Lead editor and contributor to the book, Mario Callegaro said: “The book is trying to answer many questions on the quality of such data. It is amazing that online panels have been used for the past 15 years and yet there is no textbook out there. This is the first book to focus on online quality, something that everyone is struggling with.”

Managing Director of meaning ltd, Tim Macer, was asked to provide the chapter on the technology of online panels. He carried out a survey of all of the technology providers offering software or technology for operating panels, and put together a model of good practice in the technology support for panels, based around ESOMAR’s 26 Questions To Help Research Buyers Of Online Samples.

Tim Macer commented: “As Mario says, little had been published on good practice in the use of online panels, but still less was known about the software people were using, and whether they were up to the task of supporting quality panels with the kind of tools, data recording and reports required. This chapter attempts to provide a framework for panel operators, panel users and software developers to use to promote best practice.”

The book may be purchased online and individual chapters may also be purchased for download directly from the publisher.