Topic view: meaning eye
Double standards, triple costs
By Tim Macer on 7th Jan 2010.
Avoid the temptation to develop systems from scratch, says Oracle, and they have a point.
Panel crazy
By Sheila Wilson on 3rd Jan 2010.
I decided to try being a panelist for a few weeks and was shocked by the number of errors and problems I encountered.
Keywords: panels
What I’d like in my Christmas stocking
By Sheila Wilson on 21st Dec 2009.
To help complete our annual survey on market research technology, I would like Sant to bring me 1000 names and email addresses of market researchers, plus some new charting software to replace Excel
Keywords: Christmas, market research, sample, survey
The long tail for tech firms
By Tim Macer on 10th Dec 2009.
The recession has been acutely felt by MR technology providers, but many are now reporting that have seemed brighter since the summer.
Keywords: automation, recession
Beauty in numbers
By Tim Macer on 13th Aug 2009.
Really good analysis and presentation can bring data to life and, dare I say it, actually reveal the beauty in the numbers and in the patterns that emerge. While people strive for ‘impact’ from their reports, are they overlooking the power of beauty, of the abstract, of images that can paint a thousand words.
A final goodbye to Quantime
By Sheila Wilson on 12th Aug 2009.
A fond farewell to Quantime, warts and all, which was taken over by SPSS more than ten years ago. SPSS has in turn been taken over by IBM this year. Quantime’s original software product, Quantum, still lives on after more than 30 years.
Question Time at ASC
By Tim Macer on 1st Aug 2007.
The combative format of Question Time was the vehicle chosen for the March meeting of the ASC/MRS technology group, and your technology correspondent found himself in the hot seat, among the panel of pundits. The divide in MR-tech does not conform to party political lines, though it was possible to detect a ministerial air about [...]