Topic view: Blog
Speaking at Asribe’s user conference was a welcome soapbox for me, since I’ve long been critical of the dismissive approach market research takes to computer-based text processing, and its dogged attachment to manual coding the a ‘gold standard’ in finding meaning and truth in a pile of unstructured comments.
So, iTracks has won its action against Artafacts over patent infringement, and Artafacts have paid over an undisclosed amount to borrow its ‘invention’ relating to online focus group messaging in real time. One the one hand, close examination of the patent shows that the US Patent Office, and now the recent upholding of the patent [...]
The future for the SODA mobile interviewing package after Confirmit’s acquisition of Techneos.
I took my iPad to the USA and tried to purchase a data plan there. You wouldn’t imagine you need to be USA citizen to indulge in a little cellular data communication from your iPad – but you would be wrong.
It’s not the first time I’ve postulated that MR firms can be laggards with their technology. An interesting early finding to emerge from the 2010 Globalpark MR Software Survey, a survey among research agencies worldwide carried out annually by meaning, provides some supporting evidence for this by looking at the actual technology being used to [...]
Will a new and much-needed initiative to provide industry-wide tools to monitor online sample quality put fire into the hands of mortals?
I suspect market research is not often mentioned at Buckingham Palace. So it was pleasing to be summoned to the presence of the Queen’s representative in London, the Deputy Lord Lieutenant, to a bit of modest pomp at a business part in North London, on the cleared carpet-tiled floor of E-Tabs Ltd. We were here [...]
IPad has launched in the UK. Don’t believe the nay-Sayers, this is a gadget with a future and one that could have a positive impact on MR.
All MR software companies seem to have the most powerful, flexible, easy-to-use open software. So how to you tell them apart on the web?
Are research companies being too naive in assuming their quality processes will detect errors in their data, or realising how serious the consequences of misleading research can be?
Avoid the temptation to develop systems from scratch, says Oracle, and they have a point.