2015 Annual Technology Survey – report now available

Cover image of the 2015 FocusVision mr technology report

The twelfth annual technology report is now available. This survey of over 200 research companies worldwide provides unique, valuable insights into the technology that lies behind research. It charts several key technology trends that go back at least ten years, as well as focusing on some areas of topical interest. For 2015, these include looking at the research industry’s attitudes and approaches to innovation, moves towards the blending of qualitative and quantitative research, and a look at how research communities (or MROCs) are doing, since we last looked at these in detail in 2012.

The 2015 technology report covers the following topics:

• Innovation within the market research sector
• Blending qualitative and quantitative research
• Research communities – update on last review in 2012
• Long-term trends in data collection, mobile usage, sampling, analysis/reporting methods, and software choices

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