Meaning wins ‘best new thinking’ award

A paper co-authored by Tim Macer of meaning, Mark Pearson of Creation Insight (and formerly of Egg), and Fabrizio Sebastiani of the Italian National Council for Research in Pisa, and presented at Research 2007 in March, was announced as an award winner in the category ‘Best New Thinking’ at the 2007 Research Excellence and Effectiveness Awards ceremony at the Royal Lancaster Hotel, London, on the 10th December 2007.

The paper documents the trio’s successful application of human language processing technology to the task of analysing and interpreting open-ended comments written by survey respondents when completing online questionnaires.

The Resarch 2007 Conference Award for Best New Thinking The VCS (verbatim coding system) was devloped for online bank Egg and is based on the technology pioneered by Dr Sebastiani at the Italian National Council for Research in Pisa. Tim Macer, from meaning, was engaged by Egg to facilitate and manage the project, and work on the design with developers from ISTI-CNR.

Sheila Wilson

Sheila is an international marketing specialist with particular experience in the market research software marketplace. She has worked for over ten years in high-tech multinational organizations – including SPSS, Toshiba and Xerox. Sheila has been a meaning associate since 2003.

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