Documentation and writing services

database plan

Not happy with the user documentation you or your technical people write?

Are you looking to give your marketing or PR copy more impact, more weight?

Whether its technical writing or marketing copy, we have proven skills in turning technical matters into a form that is interesting, clear and appropriate to the reader’s needs.  We can provide:

Technical writing

  • User guides and manuals
  • Training materials
  • On-line manuals
  • Context-sensitive help
  • Interface terminology

Marketing and presentation

  • Magazine articles
  • Press releases
  • Written copy for brochures and product sheets
  • Written copy for your website
  • Software demos

How do we do it?

Help files. We have the technology and the know-how to create context-sensitive help files that will work with most desktop and web-based applications.

Single source documentation.  We are adept in producing highly efficient ‘single source’ documentation, where online help files and traditional user guides are created from one master document, which makes it easy to keep your documentation up-to-date.

Interface auditing. We can provide a comprehensive quality review of your product’s interface by highlighting potential areas of confusion for users, including for example: terminology needing clarification, clutter from unnecessary controls, inconsistencies in the interface, more effective use of screen real estate.

Marketing and PR. We work with you to understand your product’s competitive strengths and blend the character of your company into the writing style, aiming always to write in a way that will help your materials stand out from the crowd.

Why meaning?

  • Many organizations are currently using our material with great success.  Ask us for references.
  • As outsiders, we are able to view your product or existing written materials in a new and refreshing light.
  • We are know by our clients for being able to express complex subjects in ways that the intended audence find clear and easy to follow and we are expert at detecting and avoiding jargon.

To write successful marketing or PR materials for technology products, you need to be commercially-minded but with a solid background in IT.  Our consultants fit the bill in both categories and between them have years of experience in journalism or marketing communications.

Don’t take our word for it alone – read about the experiences of some of our clients.

Contact us today to discuss your requirements in complete confidence and with no obligation.