Articles with the keyword “market research”
What I’d like in my Christmas stocking
By Sheila Wilson on 21st Dec 2009.
To help complete our annual survey on market research technology, I would like Sant to bring me 1000 names and email addresses of market researchers, plus some new charting software to replace Excel
In Blog > What I’d like in my Christmas stocking Keywords: Christmas, market research, sample, survey
Now available! Birks & Macer’s MR reference text
By Sheila Wilson on 25th Jan 2009.
A major new scholarly reference text on marketing research has just been published, comprising an anthology of 100 seminal papers.
In News > Now available! Birks & Macer’s MR reference text Keywords: book, David Birks, market research