Articles with the keyword “mobile interviewing”

Tim Macer talks about the future of Data Collection at ESOMAR 2015

By Newsdesk on 28th Sep 2015.

There is a future for collecting data in market research, contrary to what some Big Data analysts may say, but that future will be very different from the data collection practiced today, said Tim Macer at the first session of the day at ESOMAR’s 2015 Congress in Dublin. Invited by research technology provider Qualtrics, Macer […]

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Big data? Big problem

By Tim Macer on 8th Jun 2012.

The Economist recently ran an article on “Big Data” in a special report on International Banking. The parallels with what is happening in our industry were hard to escape – to a point. But the banks are stealing a march in one area.

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SurveySwipe reviewed

By Tim Macer on 28th Feb 2012.

Survey platform for creating and administering mobile survey apps for participants or panel members to download to their mobile device, in order to participate in surveys. Works across a range of mobile devices and integrates with the main app distribution methods or ‘app stores’. Integrates with panels and also allows participation on regular desktop or laptop PCs and tablets.

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SODA adds a dash of mobile fizz to Confirmit platform

By Tim Macer on 12th Sep 2011.

The future for the SODA mobile interviewing package after Confirmit’s acquisition of Techneos.

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Mobile research warrants more attention

By Newsdesk on 25th May 2010.

June’s Quirks magazine is examining the state of mobile interviewing. “I don’t see a lot of researchers getting terribly excited about mobile research,” says Tim Macer, MD of meaning, in an interview in the magazine. “And I think they could perhaps be a bit more excited because there are some situations where it can really […]

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Read the results: Globalpark Annual MR Software Survey 2009

By Newsdesk on 29th Apr 2010.

Now in its sixth year – the 2009 Globalpark Market Research Software Survey from meaning is now available and contains some fascinating insights. Read the report.

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Mobile fallout – to be ignored at your peril

By Tim Macer on 15th Mar 2010.

From the Mobile Research Conference 2010, Globalpark, London, 8-9 March 2010. Mobile research, as a method, may still be in its infancy, but researchers already need to be aware of the fallout from the growing phenomenon of mobile communications, both in telephony and in data communications and the mobile web. The effects cannot be avoided […]

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Snapshot of mobile interviewing

By Sheila Wilson on 16th Feb 2009.

Tim was the opening keynote speaker at today’s Mobile Research Conference

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