Articles with the keyword “qualitative”

The curse of seeing everything

By Tim Macer on 26th Mar 2010.

From Research 2010, MRS, London, 23-24 March 2010 A major issue with post-modern research methods, or ‘new MR’ as it is sometimes called -  a recurrent theme at the Research 2010 conference – is the amount of data and consequent effort that goes into extracting any meaning from this data. This came home in the [...]

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Translation on the fly (or on the sly)

By Tim Macer on 7th Sep 2009.

A new plug-in to the Firefox web browser that promises to take webpages in any unfamiliar language and, as you browse, translate them into English or the language of your choice.

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Has the Insight Show overheated?

By Tim Macer on 3rd Jul 2009.

Technology was an aspect of this week’s Insight Show that the exhibition’s promoters were majoring on, yet on the ground the number of technology providers exhibiting at the show was thinner than ever. The day I was there seemed to be the one when competing sales teams converged on the orange carpet between their stands to chat about who was up to what and complain about the heat.

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