2009 Globalpark MR Software Survey
The Globalpark Annual MR Software survey, now in its sixth year, is conducted annually by meaning ltd. The survey provides a unique set of information and insights into software and the interplay of technology and methodology within the market research industry. It provides a snapshot of current usage and attitudes and predictions from practitioners, and identifies trends from a number of tracking questions that are asked repeatedly each year.
For 2009, the survey has been kindly sponsored by Globalpark. The survey comprises a sample of around 200 market research companies globally, selecting individuals who are responsible for, influential in or aware of technology decisions within their company. The sample is drawn to ensure representation of three global regions: North America, Europe and Asia Pacific, balanced to represent the relative amount of research carried in these regions, according to figures published by ESOMAR.
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